Top 7 Secrets for Increasing Internet Banner

Increasing the performance of your online banner ads is
essential for improving your Internet marketing ROI.
By following these simple steps,you can optimize the
performance of your banner ads and improve that rate
at which prospective buyers take action. 

1) Design Your Banner for Specific Sites. Targeted marketing
    outperforms mass marketing 2 to 1. If you’re planning a
    specific banner advertising campaign, then chose a specific
    website where your prospects are visiting and design your
    banner for that website. Banner ads that closely mirror the
    look and feel of the site upon which your ad is placed
    usually have the highest click-through rates. However, you
    may also try a design that is of stark contrast, to see if it
    produces greater results.

2) Animate Your Banner. 
    Research supports the fact that animated banners
    outperform static ones by a significant margin. This is
    because an animated banner is more likely to get
    noticed. There are various techniques you can employ
    such as blinking or movement when designing your
    banner. Try to stay away from static banners that only
    change when the page is reloaded.

3) Keep Copy Brief and Provocative. 
    Using words like “Free”, “Act Now”, “Click Here”,
    and so on are effective at getting a browser’s
    attention and encouraging them to click through to
    your offer. Try a number of different headlines or
    action verbs and see which results in the highest
    click-through rate.

4) Test multiple Design formats. 
    Create more than one version of your banner and
    numerous version types. The most complex banners
    (those which resemble Windows dialog boxes, scroll
    bars, submit buttons or blue-colored underlined
    hyperlinks) generally get the highest click-through
    rates. Some have even been known to receive more
    than 7%.

Test each banner for a period of 72 hours and see which has the greatest click through rate. Use this as your control and continue to experiment in an attempt to enhance your click-through rate by changing one element of the banner at a time. If you change multiple elements, and a change in click-through rate results, you won’t know which element had the most significant impact. This is why it is important to take a slow and deliberate approach to updating your banner ad.

5) Use a Professional Graphic Artist. 
    Creating a banner ad today is much more complex
    than 3 years ago. You really want to source the creation
    of banners to a professional graphic artist. You can also
    visit some helpful sites with searchable databases of
    Marketing Experts like MarketingScoop.com or Elance.com
    to find a designer who can design a banner in the size
    you need it. It should cost you no more than $100 per
    banner and the results will be worth it.

6) Reduce The Graphic Weight of Your Banner.
    If your banner is too heavy, it can reduce the speed at
    which a webpage loads. As a result, you can lose
    potential browsers of your banner ad. Attempt to make
    your banner file size less than 15k. Although this weight
    is a bit unrealistic for rotating banners, it’s a good
    benchmark.

7) Evaluate Performance Daily
    Review the stats of your banner on a daily basis.
    Most banners show an average click-through rate of
    about .5%. These days, a traditional click-through
    rate of 2.0% is good, but sometimes difficult to
    achieve. If after 3 days, your banner hasn’t produced
    an acceptable return rate, then switch it out with
    another version.

    Continue to optimize your banner by changing only
    one element at a time as discussed above. Also,
    be sure to advertise on multiple sites to see which
    produce the highest click-through but also the highest ROI.
    Some sites generate a lot of clicks but no-one buys.
    Obviously you want to reallocate your spend to those that
    show the highest click-through rate AND conversion.

Summary

By leveraging these simple banner secrets, you can make your web banners really perform. Be sure to use these techniques for online advertising buys as well as affiliate advertising. Wherever your message is posted, get prospective customers to click-through and take action.

In addition to optimizing your banners, focus on optimizing your landing pages. Just as banners benefit from compelling copy and design, so do landing (offer) pages. As described above, begin by measuring your conversion rates and change your landing page elements one at a time to increase your overall conversion percentage.